• Digital Marketing Strategy – Part 1 (Introduction to Core Concepts)

  • What is Digital Marketing? An overview of the ecosystem.

  • Understanding the Digital Marketing Funnel (Awareness, Interest, Consideration, Conversion, Loyalty).

  • Defining your Target Audience and creating Buyer Personas.

  • Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) marketing goals.

• Digital Marketing Strategy – Part 2 (Developing the Plan)

  • Mapping the Customer Journey across different digital touchpoints.

  • Choosing the right digital marketing channels for your business (SEO, PPC, Social Media, Email, etc.).

  • Introduction to budgeting and resource allocation.

• Digital Marketing Strategy – Part 3 (Measurement & KPIs)

  • Identifying Key Performance Indicators (KPIs) for each channel.

  • Introduction to campaign tracking and performance measurement.

  • Building a basic digital marketing plan document.

Module 2: Search Engine Optimization (SEO)

Learn how to get your website to the top of Google. This module covers everything from keyword research to on-page and off-page optimization.

• Keyword Planning – Part 1 (The Basics)

  • Understanding the importance of keywords.

  • Types of keywords: short-tail, long-tail, LSI, branded, etc.

  • Decoding User Search Intent (Informational, Navigational, Transactional, Commercial).

• Keyword Planning – Part 2 (Research Techniques)

  • Brainstorming seed keywords.

  • Techniques for competitor keyword analysis.

  • Generating a master keyword list.

• Keyword Planning – Part 3 (Strategy & Mapping)

  • Keyword difficulty vs. search volume analysis.

  • Mapping keywords to specific pages and stages of the marketing funnel.

  • Prioritizing keywords for maximum impact.

• Keyword Planning Tools – Part 1 (Free Tools)

  • In-depth walkthrough of Google Keyword Planner.

  • Using Google Trends and Google Search suggestions for research.

• Keyword Planning Tools – Part 2 (Introduction to Paid Tools)

  • Overview of industry-leading SEO tools (like Ahrefs, Moz, etc.).

  • Understanding the metrics these tools provide.

• Lesson 9 & 10: Keyword Planning Tools – SEMrush (Parts 3 & 4)

  • Deep dive into SEMrush: Keyword Magic Tool, Keyword Gap Analysis.

  • Using SEMrush for competitive research and finding content opportunities.

• Lesson 11 – 16: SEO On-Page Optimization (Parts 1-6)

  • Part 1: Title Tags, Meta Descriptions, and SERP optimization.

  • Part 2: URL structure, Header Tags (H1, H2, H3), and content formatting.

  • Part 3: Writing SEO-friendly content and keyword placement.

  • Part 4: Internal linking strategies for boosting page authority.

  • Part 5: Image optimization (Alt Text, file names, compression).

  • Part 6 (Technical): Introduction to site speed, mobile-friendliness, and structured data (Schema).

• Lesson 17 – 21: SEO Off-Page Optimization (Parts 1-5)

  • Part 1: What is Off-Page SEO? The importance of backlinks.

  • Part 2: Understanding Domain Authority and Page Authority.

  • Part 3: Ethical Link-Building Strategies (Guest Posting, Resource Pages).

  • Part 4: Leveraging social media and forums for brand mentions.

  • Part 5: Introduction to Local SEO and Google Business Profile.

Module 3: Analytics, Tools & Reporting

In this module, you’ll learn how to use essential industry tools to track your performance, analyze competitors, and create insightful reports.

• Google Search Console (Parts 1 & 2)

  • Setting up and verifying your website.

  • Analyzing the Performance report (clicks, impressions, CTR).

  • Using the Index Coverage report and submitting sitemaps.

• Exploring Google Analytics (Parts 1 & 2)

  • Setting up Google Analytics 4.

  • Navigating the dashboard: Realtime, Acquisition, Engagement reports.

  • Understanding key metrics: Users, Sessions, Engagement Rate, Conversions.

• Lesson 26 – 28: Reporting Tools – Google Tag Manager (Parts 1-3)

  • What is GTM and why is it important?

  • Understanding Tags, Triggers, and Variables.

  • Setting up basic event tracking (e.g., button clicks, form submissions).

• Understanding Bing Webmaster Tools (Parts 1 & 2)

  • Setting up and navigating the Bing Webmaster Tools dashboard.

  • Comparing its features to Google Search Console.

• Staying Ahead with Competitor Analysis (Parts 1-3)

  • Identifying your direct and indirect digital competitors.

  • Analyzing their SEO, content, and social media strategies.

  • Tools for effective competitor analysis.

• SEO Tools (Parts 1-4)

  • Overview of essential tools for site audits, rank tracking, and backlink analysis.

  • Walkthrough of a leading tool’s key features.

  • Using crawlers like Screaming Frog for technical SEO checks.

  • Putting it all together into a workflow.

• Audit Reporting (Parts 1-3)

  • How to conduct a basic SEO audit.

  • Structuring your findings into a clear and actionable report.

  • Presenting your recommendations to clients or stakeholders.

Module 4: Pay-Per-Click (PPC) Advertising with Google Ads

Learn to create, manage, and optimize profitable advertising campaigns on the world’s largest search engine.

• PPC – Introduction (Parts 1-3)

  • What is PPC and how does it work?

  • Key terminology: CPC, CPM, CTR, CPA, Quality Score.

  • Understanding the Google Ads auction system.

• Google Ads Account Setup

  • Creating a new Google Ads account from scratch.

  • Navigating the account structure (Campaigns, Ad Groups, Ads, Keywords).

  • Setting up billing information.

• Search Ads (Parts 1-3)

  • Setting up your first Search campaign.

  • Keyword Match Types (Broad, Phrase, Exact).

  • Writing compelling ad copy and using ad extensions effectively.

• Display Ads (Parts 1 & 2)

  • Introduction to the Google Display Network (GDN).

  • Targeting options: placements, topics, interests, and remarketing.

  • Creating effective image and responsive display ads.

• Mobile Ads (Parts 1 & 2)

  • Strategies for mobile-first advertising.

  • App promotion campaigns and call-only ads.

• YouTube Ads (Parts 1 & 2)

  • Understanding YouTube ad formats (In-Stream, In-Feed, Shorts).

  • Targeting options for video campaigns.

• Shopping Ads (Parts 1 & 2)

  • Introduction to Google Merchant Center.

  • Setting up product feeds and creating your first Shopping campaign.

Module 5: Social Media Marketing (SMM)

Master the art of engaging with communities and building a brand presence on major social media platforms.

• Facebook and Instagram (Parts 1-4)

  • Setting up and optimizing Business Pages and Profiles.

  • Content strategy for feeds, stories, and reels.

  • Introduction to Meta Business Suite for scheduling and analytics.

  • Basics of running ad campaigns through Ads Manager.

• Twitter (Parts 1 & 2)

  • Crafting a brand voice for Twitter.

  • Best practices for using threads, hashtags, and engaging in conversations.

• LinkedIn (Parts 1 & 2)

  • Optimizing your personal profile and company page for B2B marketing.

  • Content strategies for building professional authority and generating leads.

• Quora (Parts 1 & 2)

  • Using Quora for market research and content ideas.

  • Answering questions strategically to build authority and drive traffic.

• Pinterest (Parts 1 & 2)

  • Leveraging Pinterest as a visual search engine.

  • Creating engaging Pins and organizing Boards to drive traffic and sales.

Module 6: Content, Email, and Reputation Management

Learn to create valuable content that attracts and converts, and master direct communication channels like email and SMS.

• Content Marketing

  • Developing a content strategy and content pillars.

  • Creating a content calendar.

  • Fundamentals of writing engaging blog posts and articles.

  • Techniques for repurposing content across different platforms.

• Email Marketing

  • The importance of building an email list.

  • Choosing an email marketing platform (e.g., Mailchimp, ConvertKit).

  • Crafting effective subject lines and email copy.

  • Introduction to email automation and segmentation.

• SMS & WhatsApp Marketing

  • Best practices and regulations for mobile messaging.

  • Use cases for SMS and WhatsApp campaigns.

• ORM (Online Reputation Management)

  • Monitoring brand mentions and social listening.

  • Strategies for encouraging positive reviews and managing negative feedback.

Module 7: Essential Creative Skills

To be a great marketer, you need to create compelling visuals. This module gives you the practical skills to do just that.

• Canva (Parts 1-5)

  • Navigating the Canva interface.

  • Designing graphics for social media posts and ads.

  • Using templates and creating brand kits.

  • Creating simple animations and short videos.

  • Advanced tips and tricks.