Digital Marketing Mastery – Full Course Digital Marketing Full Course 2025 This is the complete structured course broken into modules and lessons. Module 1: Digital Marketing Strategy Digital Marketing Strategy – Part 1 (Introduction to Core Concepts) What is Digital Marketing? An overview of the ecosystem. Understanding the Digital Marketing Funnel (Awareness, Interest, Consideration, Conversion, Loyalty). Defining your Target Audience and creating Buyer Personas. Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) marketing goals. Digital Marketing Strategy – Part 2 (Developing the Plan) Mapping the Customer Journey across different digital touchpoints. Choosing the right digital marketing channels for your business (SEO, PPC, Social Media, Email, etc.). Introduction to budgeting and resource allocation. Digital Marketing Strategy – Part 3 (Measurement & KPIs) Identifying Key Performance Indicators (KPIs) for each channel. Introduction to campaign tracking and performance measurement. Building a basic digital marketing plan document. Module 2: Search Engine Optimization (SEO) Learn how to get your website to the top of Google. This module covers everything from keyword research to on-page and off-page optimization. Keyword Planning – Part 1 (The Basics) Understanding the importance of keywords. Types of keywords: short-tail, long-tail, LSI, branded, etc. Decoding User Search Intent (Informational, Navigational, Transactional, Commercial). Keyword Planning – Part 2 (Research Techniques) Brainstorming seed keywords. Techniques for competitor keyword analysis. Generating a master keyword list. Keyword Planning – Part 3 (Strategy & Mapping) Keyword difficulty vs. search volume analysis. Mapping keywords to specific pages and stages of the marketing funnel. Prioritizing keywords for maximum impact. Keyword Planning Tools – Part 1 (Free Tools) In-depth walkthrough of Google Keyword Planner. Using Google Trends and Google Search suggestions for research. Keyword Planning Tools – Part 2 (Paid Tools) Overview of industry-leading SEO tools (Ahrefs, Moz, SEMrush). Understanding the metrics these tools provide. Keyword Planning Tools – SEMrush (Lessons 9 & 10) Deep dive into SEMrush: Keyword Magic Tool, Keyword Gap Analysis. Using SEMrush for competitive research and finding content opportunities. SEO On-Page Optimization (Lessons 11 – 16) Part 1: Title Tags, Meta Descriptions, and SERP optimization. Part 2: URL structure, Header Tags (H1, H2, H3), and content formatting. Part 3: Writing SEO-friendly content and keyword placement. Part 4: Internal linking strategies for boosting page authority. Part 5: Image optimization (Alt Text, file names, compression). Part 6 (Technical): Site speed, mobile-friendliness, structured data (Schema). SEO Off-Page Optimization (Lessons 17 – 21) Part 1: What is Off-Page SEO? The importance of backlinks. Part 2: Understanding Domain Authority and Page Authority. Part 3: Ethical Link-Building Strategies (Guest Posting, Resource Pages). Part 4: Using social media and forums for brand mentions. Part 5: Introduction to Local SEO and Google Business Profile. Module 3: Analytics, Tools & Reporting Google Search Console (Parts 1 & 2) Setting up and verifying your website. Analyzing the Performance report (clicks, impressions, CTR). Using the Index Coverage report and submitting sitemaps. Google Analytics (Parts 1 & 2) Setting up Google Analytics 4. Navigating: Realtime, Acquisition, Engagement reports. Understanding key metrics: Users, Sessions, Engagement Rate, Conversions. Reporting Tools – Google Tag Manager (Lessons 26 – 28) What is GTM and why is it important? Understanding Tags, Triggers, and Variables. Setting up event tracking (button clicks, form submissions). Bing Webmaster Tools (Parts 1 & 2) Setting up and navigating the dashboard. Comparing its features to Google Search Console. Competitor Analysis (Parts 1 – 3) Identifying direct and indirect digital competitors. Analyzing their SEO, content, and social media strategies. Tools for competitor analysis. SEO Tools (Parts 1 – 4) Overview of tools for audits, rank tracking, backlink analysis. Walkthrough of major tool features. Using crawlers like Screaming Frog. Building your SEO workflow. Audit Reporting (Parts 1 – 3) How to conduct an SEO audit. Structuring your findings into an actionable report. Presenting recommendations to clients. Module 4: Pay-Per-Click (PPC) Advertising PPC – Introduction (Parts 1 – 3) What is PPC and how does it work? Key terminology: CPC, CPM, CTR, CPA, Quality Score. Understanding the Google Ads auction system. Google Ads Account Setup Creating a Google Ads account. Understanding: Campaigns, Ad Groups, Ads, Keywords. Setting up billing. Search Ads (Parts 1 – 3) Setting up your first Search campaign. Keyword Match Types: Broad, Phrase, Exact. Writing compelling ad copy + ad extensions. Display Ads (Parts 1 & 2) Introduction to Google Display Network. Targeting: placements, topics, interests, remarketing. Creating responsive display ads. Mobile Ads (Parts 1 & 2) Mobile-first advertising strategies. App promotion and call-only ads. YouTube Ads (Parts 1 & 2) YouTube ad formats: In-Stream, In-Feed, Shorts. Targeting options for video campaigns. Shopping Ads (Parts 1 & 2) Google Merchant Center overview. Setting up product feeds and Shopping campaigns. Module 5: Social Media Marketing (SMM) Facebook & Instagram (Parts 1 – 4) Setting up and optimizing Business Pages. Content strategy for feeds, stories, reels. Using Meta Business Suite. Basics of Ads Manager. Twitter (Parts 1 & 2) Crafting a brand voice. Using threads, hashtags, and conversations effectively. LinkedIn (Parts 1 & 2) Optimizing personal and company pages. Content strategies for B2B authority. Quora (Parts 1 & 2) Using Quora for research and visibility. Answering strategically to build authority. Pinterest (Parts 1 & 2) Leveraging Pinterest as a visual search engine. Creating Pins and Boards for traffic. Module 6: Content, Email & Reputation Management Content Marketing Developing a content strategy and content pillars. Creating a content calendar. Writing engaging blog posts and articles. Repurposing content across platforms. Email Marketing The importance of building an email list. Email platforms like Mailchimp, ConvertKit. Writing subject lines and email copy. Email automation and segmentation. SMS & WhatsApp Marketing Best practices + regulations. Use cases for SMS and WhatsApp campaigns. Online Reputation Management (ORM) Monitoring brand mentions. Encouraging positive reviews. Handling negative feedback professionally. Module 7: Creative Skills (Canva + Basics) Canva (Parts 1 – 5) Navigating Canva interface. Designing graphics for social posts and ads. Using templates and brand kits. Creating animations and short videos. Advanced tips and shortcuts.